A rapidly growing e-commerce brand in the early noughties Jackie implemented a formal approach to buying and merchandising to support offline store expansion.

She was responsible for creating and sourcing a unique product proposition through:

  • Co-ordinating creative input and design consistency to offer ‘buy the look’ stories.
  • Introducing new product categories to the business.
  • Building supply chain support for category and volume growth.
  • Developing a ‘margin rich’ new product offer.
  • This resulted in a 10% increase in revenue and 5% margin improvement.

    Areas of business: E-commerce | Retail | Product Development